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SEO Tracking

SEO Tracking Guide: How To Track SEO Metrics

When someone searches for AI-based ecommerce or how to establish an AI-based ecommerce firm, they may enter a few words into Google and receive a list of possibilities in seconds SEO tracking. The organic search results are ranked in a certain order based on the search engine’s algorithm and the website’s search engine optimization (SEO).

The top positions on Google’s search engine result pages (SERPs) are greatly desirable—and exceedingly tough to obtain. Having your business website appear as the first search result on Google might mean the difference between thousands of views and none. However, getting to Google’s first few pages is hardly a magic trick. Tracking your website’s SEO data is the first step toward making the necessary modifications to improve website performance.

What is SEO tracking?

SEO tracking is the process of measuring a website’s performance, including how it performs in search engine results. Google ranks a website based on at least 200 ranking parameters, including visitor numbers, meta descriptions and image tags, backlinks, and much more. Because a website’s position is fluid and can fluctuate owing to a variety of variables, webmasters regularly monitor their website’s SEO data to ensure high search visibility. Common SEO tracking indicators include keyword rankings, unique visitors, and conversion rates.

SEO Metrics to Track

Looking at your website’s extensive SEO data might be overwhelming—the SEO prospects seem limitless. It can be useful to break down the information into the essential SEO KPIs to monitor:


This metric, often known as “organic traffic,” measures people who click on your website organically, rather than through advertisements. Traffic metrics are commonly seen on your website’s analytics page. You can also use Google Search Console. Some key traffic metrics include:

  • Visits refer to the total number of visits to your website over a specific time.
  • Unique visits total number of unique visitors to your website over a specific time. If the same individual sees a website multiple times in a month, it is still recognized as a single unique visit.
  • Pageviews come every time a page is loaded or reloaded.
  • Traffic sources visitors can access your website through Google or Bing, multiple social media networks, or direct connections, for example.

Keyword Rankings

Keyword ranking refers to the order in which your website appears in search engine results pages for a specific term or phrase. For example, if your ecommerce site offers vintage t-shirts in California, you may attempt optimizing your content to rank for keywords like “eCommerce business” or “AI business ideas.” Using keyword research tools, you may track the performance of your website for relevant search queries.

Engagement Time

Engagement metrics show how much time a person spends actively engaging with a website, such as signing up for newsletters or purchasing things.

Bounce Rate

The bounce rate is the percentage of visitors who leave a website after only viewing one page and not taking any action. A low bounce rate typically indicates that your site matches users’ search intents—that is, they find what they are seeking.

Scroll Depth

Scroll depth refers to how far a user scrolls down each page. If readers repeatedly leave a page after the first paragraph of a lengthy tale, it may indicate that the website is not attracting its target consumer and that the content requires additional keywords (or a little pizazz).

Click-Through Rate

The click-through rate (CTR) is the frequency with which users visit your website straight from a search engine results page. This number can help you understand the effectiveness of your page titles and meta descriptions.

Conversion Rate

A conversion rate is the rate at which a website visitor “converts” to the intended action of the business owner, such as purchasing a pair of discounted sneakers or subscribing to the company’s podcast. The conversion rate can be calculated using the formula: desired action divided by number of unique visitors.

Website Authority

A conversion rate is the rate at which a website visitor “converts” to the intended action of the business owner, such as purchasing a pair of discounted sneakers or subscribing to the company’s podcast. The conversion rate can be calculated using the formula: desired action divided by number of unique visitors.

Checking your website’s authority, also known as domain authority, is a metric used to assess how likely it is to rank for a specific keyword. Different SEO companies use their formulas and ranking systems; for example, Ahrefs’ free website authority checker assigns a score from 0 to 100 to each website.

How to Improve SEO Performance

Whether you want to increase conversions, double your unique visitors, or improve organic traffic, here are some techniques to optimize your website content for SEO:

1. Optimize Title Tags and Meta Descriptions

Meta Tag

Title tags (also known as SEO titles) and meta descriptions help search engines comprehend what your content is about. They are also what users view in the search engine results page. Make sure your title tags capture the attention of humans while also summarizing the content for search engines in 50 to 60 characters. Meta descriptions should be no longer than 150 to 160 characters in length for maximum visibility.

2. Test Different Keywords


Using effective keywords throughout your website increases its chances of ranking high on SERPs. Use tools like Google’s Keyword Planner to experiment with different keyword variations and setups.

3. Ensure Crawl Ability and Indexability

Crawlability is the ease with which search engines can find a webpage by following links with web crawlers, spiders, or bots. Indexability occurs when a search engine evaluates a page and adds it to its database. Check your website’s URLs to ensure crawlability and indexability; some websites have purposely disabled search engines, which can be fatal for an online business.

4. Optimize Page Speed

Website Page Speed

People avoid pages that take too long to load. Google’s PageSpeed Insights analyzes website speed and makes recommendations for how to improve load time, such as lowering image sizes, changing your code or website technology, and minimizing plug-ins.

5. Track Backlinks


If your website has a lot of backlinks from high-profile, reputable referring domains, search engines will see it as a trustworthy site with useful information, which can contribute to domain authority and a higher rating on SERPs. Building your website’s backlink profile can lead to higher credibility and is an important long-term goal. Meanwhile, spammy, poisonous, or irrelevant backlinks might affect your SEO ranking. To discover undesirable links, use a program such as Ahrefs’ free backlink checker.

6. Analyze Competitor’s Metrics

Analyze Competitor

Semrush provides a free competition analysis tool for evaluating other websites’ metrics and listing their keywords. You can also look at competitor’s backlinks and contact their domains to see if they want to link to your site.

7. Keep up with Google’s Growing Algorithm

Google’s ranking system undergoes periodic modifications. Set up a Google Alert to receive updates on Google search rankings and alter your website accordingly. For example, in 2022, Google introduced SpamBrain, an AI-powered spam protection system that ranks spammy content and links lower. With that in mind, it’s recommended to evaluate your backlinks to ensure they’re from high-quality sites and remove any spam links.

Popular SEO Tracking Tools

Some of the top free SEO tools, such as Google Search Console, Google Analytics, and Bing Webmaster Tools, are also provided by the search engines. SEO companies like as Semrush and Moz charge for their services, although they frequently offer free trial periods and/or a variety of free tools to non-subscribers. Examine some common options to determine which are ideal for you:

Google Analytics

Google Analytics

Google Analytics is an essential tool for measuring SEO effectiveness, and it is free for everyone with a Google account. It gives key analytics regarding site visitors such as new and unique visitors, bounce rate, pageviews per session, conversion rates, and average stay on site. Note that Google Analytics cookies can be blocked by website visitors, therefore statistics may be slightly wrong.

Google Search Console

Google Search Console

Google Search Console is a free tool that analyzes your website’s SEO performance on Google’s search engine. It tracks user searches, popular pages, links from other websites, impressions, and the countries in which your visitors are situated, all of which provide insight into how your website ranks in search results. It also provides techniques for increasing website visibility.


Semrush focuses on search engine optimization and industry developments. Monthly rates start at $130, $250 (both with a free seven-day trial period), and $500, depending on your company’s size and demands. Anyone can sign up for a free Semrush account, which gives them restricted access to the tools. Semrush offers backlink analysis, keyword research, on-page SEO analytics, rank tracking, and competitor analysis, among other capabilities.


Ahrefs’ monthly subscriptions vary in price, with levels set at $100, $200, $400, and $1,000. The Ahrefs provides tools for keyword research, link research, and a SERP checker for multiple countries. It also provides other free tools, such as a keyword generator, a keyword difficulty checker, and a website traffic checker.


Moz is a software startup that offers SEO tools for businesses and marketers. Subscribers receive varying levels of website performance data based on their monthly subscription pricing, which ranges from $99 to $599. Moz has a 30-day free trial, however several features, such as the keyword explorer, domain analysis, and link explorer, are always free.

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Final Sum Up

To summarize, mastering SEO tracking is an essential start for any website or organization looking to succeed online. By carefully monitoring important metrics such as organic traffic, keyword ranks, backlinks, and user interaction, you may acquire useful insights into the effectiveness of your SEO campaigns. This book has taught you how to select the correct tools, set up tracking systems, and interpret data to make informed decisions about optimizing your website’s exposure and success in search engine results. Remember that SEO is an ongoing process, and consistent tracking and analysis will allow you to respond to changes, fine-tune techniques, and eventually achieve your objectives in the dynamic world of search engine optimization.

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