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6 Ecommerce SEO Best Practices To Drive Site Traffic in 2024

SEO, or search engine optimization, can be a more cost-effective and stable revenue source than paid advertising. By ensuring that your company is on the first page of Google, you will increase the number of visitors to your online store. While Ecommerce SEO may take longer to provide results than a provided campaign, you will position your firm for long-term profitability.

One beauty business with whom the agency has worked for a year and a half, for example, has doubled its traffic and generates approximately $500,000 in income per month from its SEO efforts. While SEO has many advantages, it also has a lot of technical requirements and difficult language, which may be an issue for busy small business owners.

The Advantages of Investing in Ecommerce SEO

There are multiple advantages to developing an intentional ecommerce SEO strategy, including:

Offsets Declining Returns in Paid Ads

The field of marketing is fast shifting, particularly for small businesses, as paid ads become more expensive and less successful. And the situation will only worsen as a result of supply and demand concerns. In contrast, SEO is often more consistent.

Achieves Long-Term Results

You don’t have to keep “paying to play” after investing time and resources in SEO or hiring an agency to assist you. As your website pages begin to appear at the top of search results, traffic to those pages increases over time. Showing up at the top increases your brand’s trust attracts the most attention, and leads to more purchases.

Targets the High-Intent Shopper

You don’t require the quantity of traffic that a paid ad generates. Because those terms have intent, SEO can bring in several hundred visitors who convert at a significantly greater rate. It’s higher-quality, more consistent traffic. For example, if your brand ranks first on Google in a search for rare succulents, customers will buy plants from you rather than your competitors. The person seeking that succulent is more likely to buy it than someone who views a paid ad while browsing the web somewhere.

While the time commitment or cost of employing SEO specialists may appear too much at first, with fewer instant returns than paid ads, you build a solid, continuous source of revenue, whereas, with paid ads, you must consistently put money in to get money out.

Now we’ll look at the SEO best practices that can help your ecommerce business grow.

6 Ecommerce SEO Best Practices for 2024

Some of the top ecommerce SEO best practices to remember in 2023 include selecting the correct keywords and creating content to target those resources, among others.

1. Find the Best Keywords for Your E-Commerce Store

Keyword research will show the words customers type into Google when looking for a product like yours. Once you’ve identified those terms, you’ll distribute them strategically throughout your website to assist various pages appear on the first page of Google search results. When a page “ranks” on Google, it implies it appears on the first page of search results for a specific phrase or search term.

Find the Ideal Keywords to Target

A keyword research tool will assist you in determining the most effective keywords to target for your business. Ubersuggest and Moz Keyword Explorer are both free tools with upgrading possibilities.

Once you’ve decided on a tool, you’ll need to determine the keywords that customers use when looking to purchase a product from you.

One simple way to do this is to search for your product on Google. Find the firm that is ranking at the top of the results and then enter it into a tool to discover what keywords they rank for and replicate them. For example, searching for “rosette-shaped succulents for sale” yields search results in which the brand Succulents Box appears first.

Verify That the Keywords You Found Have Purchasing Intent

There are numerous reasons why people seek anything online. You want to find people that are looking to buy. For example, someone may Google “prickly pear cactus” because they want to see photographs of one, or because they want to buy one for their garden.

To identify terms with buy intent, check how Google ranks product and collection website pages. If Google ranks product and collection sites for that keyword, you know it’s a purchase intent.

For example, the keyword “sharp apple plant” brings up photographs, a definition of what they are, and maintenance recommendations. A search for the term “sharp apple plant for sale,” on the other hand, returns collection pages. So that’s the keyword with buy intent and the one you’d want to target.

Position Them Strategically Over Your Website

Now that you’ve identified a set of keywords related to the various things you sell, you’ll need to strategically arrange them on different sections of your website and create content around them. That implies putting keywords in:

The Meta title: The page title that appears in search engine results such as Google.
The H1 headline for a page: The title that readers see at the top of a page, similar to a blog post
The meta description of a webpage: The description that appears beneath a meta title in search engine results.
A blog entry about the topic: This might be a post that defines a topic or explains how to do something.

2. Create Backlinks and Internal Linkages to Various Sorts of Content

Link building involves interacting with other businesses and media online and asking if they will link to a page on your website from theirs. The more links you have, the more accurate you appear to Google. Google rewards credibility with higher rankings in search results. In short, if a lot of other people trust your content and believe it is worthy of a link, Google will, too.

Building backlinks to your website is a key ecommerce SEO best practice, and one of the most effective methods to do so is through connections with other brands. You’ll need to develop material worth linking to. And once you’ve created that content, you can start building relationships and marketing your piece for links.

This is where writing blog posts comes into play. Other brands may not want to connect to a collection page that displays a list of your products for sale, but they may be interested in a useful blog article. For example, they are more likely to link to a blog article with succulent care recommendations than to a succulent collection website.

Link building requires outreach and relationship building, whereas internal linking is constructing ties between pages yourself. This includes connecting to one of your blog posts from another blog post or linking to a collection page from a related blog article. Both sorts of links are beneficial for improving page rank.

3. Focus Resources on Ranking Collection Pages

A product page showcases a single product, such as a blue candle cactus. A collection page displays all of the products in a specific category, such as all plants from the cactus family. While getting product pages to the first page can be difficult, ranking collection pages is considerably easier.

Google typically overlooks product sites, but if you include links to a collection page, Google can rank you rather well for it. The collection pages respond well to links, making it easier to spend your resources rating them. Because you can do so much with SEO. If you’re doing it yourself, concentrate your efforts on making collection pages appear in search results rather than product pages, which can be a dead end.

Urban Americana, a vintage midcentury modern shop in Long Beach, California, has been successful with this. Its collection page for all midcentury modern furniture ranks first for the search term “vintage mid-century modern furniture.”

4. Create a Blog That Establishes Your Authority in Your Niche

Creating a blog is an essential component of an ecommerce SEO strategy, but not for the reasons you may expect. Rather than thinking of blog traffic as a sales driver, the true value of having a blog is that it generates something known as topical relevance.

Google loves to rank sites that are authoritative in their field. That could imply having a very good connection profile. It could also imply providing extremely high-quality information that answers all of the queries customers have about a specific product.

For example, the plant shop Succulents Box generates brief pieces of content around informational keywords related to succulent care, such as:

  • When should I water the succulents?
  • How to cope with transplant shock.
  • Can succulents grow well in the sand?

Once you’ve created these pieces of content, provide an internal link from each blog post to the connected collection. For example, you could connect the article on growing succulents in sand to a page with succulents that flourish in sandy soil.

By doing so, you add a layer of relevancy, and those blogs help the collection pages rank.

5. Add Keywords to Each Meta Title

A meta title is the title of your page that appears on the results page of a search engine such as Google. You may improve your site’s SEO by optimizing its meta titles using keywords.

People frequently believe that you don’t notice SEO results for six months, however, there are occasions when the biggest increase in results occurs in the first month simply because the meta title is so vital.

You should be able to set a meta title for every page on your website using the back end of your ecommerce platform. Within your Shopify admin dashboard, go to the page you want to change in the sidebar and scroll down to the “search engine listing preview” at the bottom of the page.

6. Remove Duplicate ConEcommerce SEO Best Practices To Drive Site Traffictent

Most ecommerce websites have many pages dedicated to product collections. This can cause Google to index the incorrect page, which will lower your rankings. Google will frequently attempt to index a collection’s second or third page rather than its homepage.

Examining your URLs can reveal whether or not you have a duplicate content problem. If they include a 2, 3, 4, etc.—as this: https://www.example.com/collections/all-items?page=2.—then you may be at risk.

One solution is to exclude duplicate pages from the index. If you’re on a platform that doesn’t allow you to no-index a page (i.e., remove it from showing up in Google search results) or you have a custom-built CMS (content management system),

You can use a canonical tag. If you built your store on Shopify using a theme from the Shopify theme store, canonical URLs are automatically included.

The canonical tag is a piece of HTML code that tells Google which of your pages is the most significant and should rank higher. So, using a canonical tag, you can inform Google that the homepage of each collection is the one to visit or “crawl,” rather than a subpage. This will greatly assist with rankings.

SEO Provides More Predictable and Cost-effective Traffic

If you invest time in SEO, you can see a significant increase in revenue, brand exposure, and brand trust. While paid advertising may appear more instantaneous, they are incredibly expensive and inconsistent, and once you stop paying for it, you will no longer get traffic or conversions.

SEO is a far more reliable technique to direct customers with a high intent to buy to your website. It’s a consistent stream of traffic that will help your company build a much stronger foundation in the long run.

Shopify has the SEO tools you need to put these best practices into action on your website.

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The Final Line

To summarize, efficient SEO methods are critical for increasing site traffic and assuring the success of an ecommerce firm in 2024. Businesses can improve their online visibility, attract more potential customers, and ultimately increase sales by implementing the best practices outlined in this guide, such as optimizing product pages, improving site speed, leveraging user-generated content, and focusing on mobile optimization.

Prioritizing voice search optimization, and staying up to date on algorithm changes. As search engine algorithms evolve, ecommerce businesses must adapt and tweak their SEO strategies to be competitive in the ever-changing digital market. Businesses may position themselves for long-term growth and success in the ever-changing world of ecommerce by remaining proactive and constantly optimizing their websites.

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